jelajah kuliner diatabs

Indonesia is rich with exotic yet tasty culinary and we want to give a feel of comfort to our TA that they can eat all foods without worry about stomach problem such as diarhea. We are teaming up with the late Bondan Winarno, Diatabs' Brand Ambassador, we traveled to Padang, Sumatera Barat - one of best food in Indonesia to enjoy its local culinary. We invited our digital activity winner to enjoy their favorite Padang cuisine along with our Brand Ambassador.

goals

  • Insipred with our Padang Cullinary trip and product eficacy

strategy

  • Push our video audience through youtube and FB video
  • Digital activity to boost awareness about our Jelajah Kuliner campaign
  • Push awareness thriugh content ad

result

  • More than 27 thousand video views with 35.4% retention

services

  • Strategy & Consultation
  • Campaign Microsite Production
  • Media Production
  • Video Production
  • Activity & Campaign Management
  • Content Photoshoot
  • Prizes & Delivery management
  • Social Media Retainer
  • Report & Analytics

diatabs - a spoon of challenge

We know that brands often owning a hashtag to get notice on Instagram. By doing so, when an Instagram user search for certain hashtags, they'll exposed to the brands. For Diatabs, we focus on spicy and exotic cuisine and styling it using a spoon of style, where we scoop a spoon of our cuisine while still feature the whole plate. We wrap this content as #ASpoonOf

goals

  • Owning A Spoon Of hashtag
  • Digital awareness via food styling pictures

strategy

  • Consistent food styling
  • Build activity using this exact styling and hashtag
  • Instagram ads strategy to reach more audiences

result

  • More than 1,5 thousand posts using a spoon of hashtag