Abbott family club - magical photo contest

Abbott have build a CRM based as backbone of marketing strategy, but collecting clean DB was one of the challenge. Following our previous success on collecting clean DB, we build an even further strategy to gain best DB that Abbott can get. A campaign called Magical Moment was chosen to get mother-with-kids's attention. The target was 20,000 data, but at the and of the competition we collected more than 50,000 data for 2 months of period.

goals

  • 20.000 data aquisition by submitting photos and by friend referal

strategy

  • Integrated and segmented media strategy
  • Appaling creative that relevant to our TA

result

  • Nearly 60 thousand DB in 2 months

services

  • Strategy & Consultation
  • Website Production
  • iOS Android Application
  • Media Production
  • Content Article Development
  • Activity & Campaign Management
  • Website Content & Technical Retainer
  • Report & Analytics