resort world sentosa

Rebranding is one of our challenge, especially in Resort World Sentosa project. But by launching Go Big, a campaign with concept of hilday beyond imagination, we succceed to make the brand have new, fresh image. This concept aims to raise awareness of the wide variety of experiences that Resort World Sentosa offer.

This concept aims to raise awareness of the wide variety of experiences that RWS can offer. And to change the perception of RWS is a place for a holiday for a family. Our angle is to give an inspiration of vacation that suit our target audience with main angle: Couples, BFF and Cullinary

goals

  • To raise awareness of the wide variety of experiences that RWS can offer to first time and repeat visitors from Indonesia
  • To shift the perception of RWS from a family-centric to a lifestyle destination

strategy

  • Build a short video that shows there are many exciting places on RWS other than USS with with different angle of TA (Couples, BFF and Cullinary)
  • Invite influencers with friendship and couple categories to vacation at RWS to show that RWS is not just a place for families, but also for everyone
  • Highlight other exciting places in RWS besides USS on social media content with unique formats like 3D visual
  • We also use the influence of our talent on their social media account to reach more relevant people

services

  • Strategy & Consultation
  • Media Production
  • Activity & Campaign Management
  • Social Media Retainer
  • KOL Management
  • Video Production
  • Report & Analysis